You gotta fight,

if it makes sense, in your bo-ook.

I need something short and sweet today. So I present to you, the universal rules of the fight. No matter what fighting system you use; martial arts, broadsword, fisticuffs, these rules should hold true. So don’t break them in your novel or a reader will call fowl (ie. this book is  turkey, ha-ha)

-The best defense is to move outside the range of the attack. Move your feet.

-Stack your defenses. Don’t just move away from the attack but change the line, offer an active defense, etc.

-Never commit to an attack unless you control your opponent’s weapon.

-Once you have the weapon do not release control until the your opponent is no longer capable of using it. To get control you have to get awfully close, once you’re that close, releasing the weapon will likely end badly for you.

-Yield to strength, follow on weakness. Sounds snappy, what does it mean? Say your opponent throws a punch, don’t block it, meeting force with force, instead step out of his line, grab his wrist and use his already moving forward momentum to pull him off balance. (a quick pop to the back of his elbow as you have that arm, never hurt you any either) Conversely, if your opponent is pulling his arm back to stab you in an over head motion, don’t wait until his arm is arcing forward, grab it when he pulls it back, his weakest point, forcing him down. As an aside the overhead stab is a horrible fighting technique. Unless you are channeling Psycho in your book for some reason, don’t, just don’t.

-Don’t beat a dead horse. If it ain’t working, change it up.

Now that completes the official rules as provided by Michael Tinker Pearce, check him out here http://www.tinkerswords.com/.

But I found the things people said during the discussion really intriguing as well. I’ll hit you with just a couple.

-Did you know that if you take two equally trained and skill matched opponents, 10 pounds difference is all it takes to throw the fight in one direction. Toward the heavier one, FYI.

-Always think about the body’s natural defense mechanisms. It wants to protect your joints. You can use that to your character’s advantage or disadvantage as you chose.

-Women should not attempt to fight like men, they should use the natural advantages they have. Like a lower center of gravity and greater flexibility.

-And despite what Hollywood shows us daily, throwing people to the ground in an uncontrolled fall, breaks all kinds of bones, more than a few minutes at 100% exertion is going to make you very sick, if not kill you, and “clotheslining” someone requires a lot of effort and preplanning, you can’t just stick your arm out there hoping they run into it and fall down.

That concludes today’s “short” lesson. LOL. When did I get so verbose? Let’s blame it on a great panel.

Have a Cigar Dear Boy

…And did we tell you the name of the game, boy? We call it riding the gravy train…

The days of a publisher accepting your book, granting a contract, and providing the marketing to make you a success are over. If they ever really existed. These days most publishers are not going to spend more than a penny to make you a success, until you are a success and they can hop on that gravy train and really make it roll.

So the trick is, you not only have to be a creative genius and write something of value but you need a degree in marketing to make the public want to read it. One of the first panels I went to at Norwescon was Marketing for People who Hate Marketing. Ding. That would be me.

The first thing I heard was market without being desperate. Pick one or two media outlets and do them well. Do not saturate people with your commentary. Do not hit the same audience on five platforms. You will bore them. They will turn against you.

Digital marketing: mostly free which makes for great ROI. You can also target your ads, setting a cost limit. Facebook favors your posts if you are paying for advertising with them. Bookbub reaches tons of readers. One panelist reported selling 1300 copies of her e-book in two days with bookbub. Project wonderful does banner ads and they can really drill down into your target audience.

Consider a mailing list so you can really target your readers with important news.

Blogging and human interaction maybe be the best way to advance your career. Interact with people and treat them like people who matter.

Giveaways always bump up your readership. Short stories, the first book in a series, a few free chapters. They all give people a taste of your style that costs them only the time they spend reading you.

Most important: the quality of your work added to who you are is what makes you stand out. Stay authentic. Do only what you are comfortable with and live with the line you draw. Indie publishing gives you total control but it also gives you total responsibility.

Going it alone

You gleefully inform your friends, family, significant other “I am going to publish my own damn book.” They are super excited for you, but eventually someone will ask “just what does that mean anyway?” You smile and tell them you have it all under control.

So lets check list it, courtesy of the “level up your indie skill set” panel at norwescon, so you can have it all under control.

Editing: (got to have a stellar finished product)

if you go it alone, all editing will fall on your own shoulders. This can be problematic because you wrote this perfect opus, it doesn’t need editing, right? shaking head with a smile. Get beta readers. Trust your beta readers. There is a famous quote about readers, they’re almost always right when they don’t like something, and almost always wrong about how to fix it. Think about why your betas don’t like something, then think about the right way for you to fix it and remain authentic in your voice and story.

Find a friend who loves to point out grammar, punctuation, and spelling errors. Buy them lots of drinks, dinner, or clean their house, whatever it takes to keep them reading your books for mistakes. Read your whole book out loud at some point, to another person if they will let you, or just to yourself to catch those little mistakes, that sometimes change the manning of your sentence. Oops, I meant meaning. Good think I read this out loud, huh?

You can of course hire an editor if you have money to spare.

It will never be perfect. But with e-book and print on demand you can fix mistakes as they get pointed out to you along the way. Which brings us to…

Book Formatting:

Code your own e-book, it’s easy to follow the instructions. If you need it, David Gaughran has a book Let’s Get Digital. You can check his word press site here https://davidgaughran.wordpress.com/.

Create Space has the best prices for publish on demand, they also e-book. This gets you on Amazon.

The panelists all thought e-book was the way to go but that having some copies for trade shows and events was also critical. Which brings us to sales:

Cha-Ching:

So you have a book, which you are selling. How much do you sell that for? Almost unanimously the panelists recommended cheaper is better, especially for an e-book. One mentioned how dropping her price just a dollar upped her sales tremendously. You can also look at what others in your genre and length are pricing their books at for physical sales.

Did you know you have to pay taxes on that? Yeah. Consider getting a business license. It will save you on those physical books you buy to sell. Without a business license you have to pay tax when you order them and then charge people tax when you sell them. A nice tax double dip, if only you got the money on that.

You might also consider making a publishing company, an imprint, if you will. Some readers still judge a personally published book. The imprint avoids that and ties in nicely with your business license.

Art:

Your book is naked without a cover. Now naked might be a good thing depending on what genre you are publishing in but never for your bottom line. Use a professional artist for your cover design. Or if you are visually savvy you can do your own cover design and simply buy the art to plug in. Did I already lose you? The cover design refers to the way the cover is laid out. The title, author name, art, spine, blurb placement, etc.

When hiring an artist, do not negotiate on price. Expect to pay 180-3000 dollars for the art depending on the level of work and how well known the artist is. The price can also depending on whether you are buying the work outright, known as work for hire, or licensing the image. It’s important to clarify usage rights. Can you use the image in promotional materials? Can the artist sell the same piece to another author? Ouch. When in doubt get an IP lawyer to look over the contract.

So you’ve edited, you’ve published, and your book is no longer naked….how well is it going sell?

1500 total sales is considered excellent numbers for a non-established author.

the average book sells 200 copies.

What makes the difference? Well at the end of this panel someone asked “What about marketing?” To which the moderator laughed and said “I think that needs a panel all of it’s own.”

Actually, it had a panel all of it’s own. Luckily, I went to that one too. I’ll cover that one tomorrow.

oh, oh, oh it’s magic…you know

If you clicked thinking this post was going to be about developing a magical system for your novel, sorry for the tease. As I was driving to the Friday morning write in, my son, who has a cold, tells me, “Mommy, I just want to stay with you today, cause when I’m next to you I almost forget I’m sick.” wow. I couldn’t possibly put the feeling of being someone’e whole world in better words.

Speaking of world’s….

I hadn’t planned to go to the geography of world building at Norwescon because I write historically based fiction. I’m not inventing a world, heck I don’t even invent my own plots. History is ripe with situations just waiting for me (and I suppose you as well, if I must share) to adapt into an amusing little vignette. But somehow Saturday night I found myself with a gap in my planned schedule and I decided to pop in and check it out because after all you never know what’s going to be useful, someday.

Flipping back through my notes what stood out to me most was this:

-Good geography should be like sound effects in a movie, seamless when done right, very jarring when out of place.

-Changing some of the givens like gravity, metals, or water to land ratio can adjust the entire world while still giving you the base of an Earth like world.

-Populate your world with the resources that meet your needs or don’t meet your characters needs, as suits your novel. i.e. conflicts over resources.

-In general, the harsher the environment, the harsher the people.

When in doubt build only what you need. No point in building a 7 planet system when your characters will never leave the valley they are born in.

Let’s talk about sex, baby

let’s talk about tab a and slot b, let’s talk about all the good things

and the bad things writing smut can be,

let’s talk about sex….

Saturday night instead of going to the masquerade, I kept on at panels. I wanted the most writing advice one human could absorb in 3 short days. But I have to be honest “Beyond Insert Tab A into Slot B” was pure entertainment. And to ice this highly amusing panel I got the pleasure of coaxing my very sweet friend, who was mildly embarrassed the whole time but willing to suffer on the off chance she might someday need to write a sex scene, into coming along with me.

Like almost every other panel I went to at Norwescon these writers all brought something unique to their craft. They were all well versed in the ins and outs (pun intended) of publishing porn. They were all just smart and very comfortable with their subject matter.

This was also the one panel where I actually asked a question in session. (I am not big on attention and so mostly snagged panelists afterwards for a quick question.) I prefaced my question like this, “Having been previously told I had too much plot in my porn…” (the looks on their faces at this moment could not have been more horrified than if a man in a balaclava and an AK had just burst into the room) “How do I make sure I don’t have too much porn in my plot? How much is too much? How long should a scene go on?”

Of course I got two answers to this question.

Answer A: Look at publications by the publishing house you want to pick up your book and match your smut content percentage those books because that is clearly what that publisher is comfortable with.

Answer B: Sure you could do that but if you change your sex scenes to match a publisher your audience will know. Your sex scenes will not feel authentic to them. Write until you feel it’s done. Write what you think the book needs.

Guess which answer resonated with me? Thanks, Elliot Kay.

(if you want to check Elliot out here’s his blog. http://elliottkay.blogspot.com/)

But back to Authentic. For some reason this word has been peppering my life for months. I will definitely touch more on this in the coming days. But for now I will leave you with the one piece of standard advice I wrote down at this panel. Nothing is as dull as too much detail when writing sex.

Client = Fool?

One of the most contentious panels I attended, the debate over whether or not you would have a fool for a client if you acted as your own agent was pretty drawn. Some of them hands down loved their agents and credited them with their careers, others, not so much.

If I take all the things I wrote down, but them in a blender and consume only that which is unlikely to poison me this is what I come up with.

-If you want a traditional publishing contract with a big publishing house, you need an agent.

-However, you are paying the agent for the relationship they have with the editor at that big house. Which means if push comes to shove, despite the agent’s paid role as your representative, they are going to protect the relationship they value the most. And it isn’t you. 1000 debut authors hit their desk every week.

-So to protect yourself on the above two points, always have an IP lawyer (Intellectual Property) who is familiar with the publishing world review any contact with the big houses before you sign. Maybe even consider this before signing with a small house depending on how the contract is written. Although I have heard from  many people the small/indie houses use short 3-5 page written in English contracts.

Scary Story: one of the panelists used an IP lawyer who caught a clause the agent had slipped in stating any book the author ever sold to this publisher garnered the agent 15% whether the agent was still repping the author or not. Yikes!

-Most agents will let you call their current clients before signing with them, however, that might not tell you anything useful as no one bad mouths their agent publicly unless they want to get black balled.

-Always employ the expert. Foreign rights, movie rights, merchandising rights. There is more to a publishing contract than just how much will your advance be.

Scary story: this was told ala urban legend but…a debut author took their contract to a lawyer (not IP and not pub savvy). The lawyer told the author the publishing house was trying to cheat them, the author sued. Of course they lost because it was a standard practice contract widely accepted in the publishing world but the author also tanked their career. They were black balled. Always employ the expert.

-Most of all, educate yourself about what is going on behind the scenes in the publishing world. As a debut author be prepared to give up something you might want to get that big publishing house contract. Compromise will be the name of the game.

There really was no consensus on agents. The two poles went something like this.

-Without an agent I would not have books coming out this year or next. My agent made my career.

-self publish, make a name for yourself, then agents will be lining up to rep you for those large house contracts and you will have bargaining power.

Both sound like valid paths to me. So choose your own adventure.

Plot Structure

Yesterday I threatened to post every day until I got bored or you did. I make good on my promises, which is really all a threat is. goofy grins.

One of the many, many panels I attended at Norwescon was one on different forms of plot structure. At the end of the panel, during Q&A another attendee asked for advice on her plot. The moderator gave the best answer ever. He said it sounded like she was trying to learn to juggle and had started out with 5 chain saws. He suggested she go back and work with silk scarves for a bit.

I don’t think I heard anyone else’s answer to her question because immediately I was sucked into my own mind processing this idea. And it made total sense. My spy novel is 3 chainsaws. That romance I wrote last nano, that was my silk scarves. The novel I was to do, rewriting world war 2, that is my five chainsaws.

Wow.

So what does that really mean for me? It means this year for nano I need to find something between silk scarves and 3 chainsaws. What’s the writing equivalent to like 3 foam bowling pins?

As a side note on this panel was a gentleman who writes choose your own adventure novels for adults. Bad Ass!

Matt Youngmark is his name, I add a link for him in case your are interested. I have not yet read any of his books but I will.

http://www.chooseomatic.com/

Come Monday – Jimmy Buffet

Not headin’ out to Seatac

for the norwescon day,

got my robe and slippers on,

For today I was not meant for sci fi fantasy con,

but honey I didn’t know I’d be missing you so

Come Monday, I thought I’d be alright

Come Monday, I’d sleep in after a long night

It was three very long days in a norwescon daze

and the truth is I miss it so….

(My apologies to all parrotheads reading my blog.)

Con was FABULOUS!

ok the parking situation sucked but I can fix that next year by staying at the hotel and I might just do that.

I went to 20 panels in 3 days, it would have been more but I had to coach soccer Friday afternoon and missed a couple of things I wanted to see in consequence. I learned sooooo much. Seriously, even the panels where it didn’t “apply” to what I am currently writing, I jotted down a nugget or two of really cool information.

So onto my top three highlights of the convention:

A) Getting to be me, the writer for three days.

B) Realizing as much as I might bitch, moan, and whine about how hard it is to write with a five year old demanding every moment of my day, if it wasn’t for my sprocket, I wouldn’t be a writer. I hadn’t written in more than ten years and had no idea of picking it up again. But in the terrible twos and the even worse threes, I needed something for myself. Something that would get me away from the house and engaged with adults. Nanowrimo was that something(undying gratitude to my cuz for introducing me to Nano). I don’t think I would have had the guts to do it if I hadn’t been so desperate for some much deserved space. So thanks kiddo. (and Dave)

C) having a working senior intel officer with Special Operations call one of my tactical ideas the best thing he had heard all weekend. Huge confidence builder. I’ll finish my spy novel one of these days.

I could make this list go on for days, I could. But you don’t want to read that. So I think instead I will post one informative, thoughtful, or empowering thing I heard from con every day til I am bored or you are.

Cheers from my couch where I am still drinking coffee in my robe.

the lunatic is escaping the asylum

It’s Friday, for me normally, that would mean coaxing my son into 6 pages of writing/reading work, driving my son to co-op. Doing an hour of beta reading for someone while he has class, grocery shopping, then supervising some play date while I deep clean my kitchen. It’s big excitement around here on Friday, let me tell you.

But not today. Today I get to escape. woohoo!

Yesterday started the fabulous NORWESCON. This sci fi fantasy convention caters to the writing populace. My ever loving hubby actually took the day off work to pretend to be me for the day. Poor bastard. And I get to escape into the world of people who will talk about writing. And marketing. And being your own agent. And yes because I can, I am actually starting today off with a panel on Horror Classics.

Why not? I have a three day pass out of the asylum.

I need a caffeine IV

It’s just one of those mornings. Nothing really went wrong. But time was having a good laugh at my expense. And there simply wasn’t enough coffee, in the state to make it all work.

I’ve been staying up way too late in the last few days. I finished my novel for beta last week. I have six beta readers, which seems adequate but I could take one or two more (Deb?). But the void in my ambition laced stress caused me to fall into a Hawaii Five O binge. Yeah I know the show is mindless. That’s the point. Pretty, pretty boys, running around shooting guns and blowing things up. It smooths out my mind when I have brain hole due to project wrap up.

Immediately after that I began staying up too late to beta read the cutest little novel by a ten year old I have ever read. Trust me, people, this kid will be getting a publishing contract before I do. He has a quirky unique idea. Plus he’s a kid. YA is so hot right now. At least I will be able to say I knew him when and more over I introduced him to Nanowrimo. sigh.

So my new conundrum is this. While I wait for feedback I am planning to dive back into my half drafted spy novel. The one I worked on for about 18 months before I hated the characters so much I was forced to send them on vacation for a few months. Yep, 18 months and it’s still not done.  So I’m picking it back up. But should I plan to write it for Nano this year? (Third time is a charm?) Or accept the glaringly obvious truth, this spy novel is just not good nano material. If I plan to write something else this nano, I need to figure out what that might be and research it. And there’s the rub, what might I write this November?