Monday Book Review: Seducing Strangers

Just stop. Before you even get going on what have I been reading lately…read the rest of the title: Seducing Strangers, How to Get People to Buy What You’re Selling, by Josh Weltman. Yeah, not sexy. Information. Hey, my book come out last Friday and I needed to figure how to market it right?

I should have known by the front cover tag about how John Weltman is co-producer of Mad Men that the book would talk about Mad Men. And it did. At first it talked about it soooo much that I wanted to pull my hair out. Weltman tells you right out he has eons of experience in advertising, but every example in the first few chapters he uses is from the show. Which bugged me. I want real life. Not what you made happen in Hollywood, even if the show was crazy hot.

As I read on however, it was like he forgot he was supposed to be talking about Mad Men, he forgot that was his hook and he started talking about the real world experience he garnered from years in advertising. That I liked. I like the truth, look at all the non fiction I read.

The meat of the book is his theory of the 4 step arc an advertising campaign should use. In short: introduce it, give a limited time offer to bring them in, differentiate the product to grow the market share, and then mutual love and respect ads. That’s it. That’s how you run a total campaign lasting years and years.

Weltman also talked a lot about figuring out what you want from your marketing. So in the old advertising world, you were trying to get someone to do something. With so much of advertising being on-line driven these days what you are doing is getting someone to stop doing one thing and do something else. Indeed. Stop reading this blog and buy my book. What the direct approach doesn’t work for you? Alright I’ll refine my style.

℘℘℘℘ – Solid four pages. I liked this book. I didn’t love it. I didn’t feel it was mind opening or so full of information I could barely handle it. It was good. Some nuggets of information, some bs. LOL. If you are looking for an easy advertising read, this could be it.

Weekend Workshop Sunday Edition and Virtual Book Tour Stop #4

As I explained yesterday, I will now be covering two chapters from Everyday Editing by Jeff Anderson each weekend so that we finish book before Nanowrimo starts. Chapter Six, to be or not to be, in other words verb choice.

Verbs of being are: is, are, was, were, be, been, and am. You can avoid using a verb of being with the -ing form of a verb to strengthen your writing. Active voice creates cleaner, tighter writing. Verbs add action and movement to our writing. Often the main verb will pack more punch if it stands alone.

Examples from Anderson:

Writing is weakened by the passive voice.

vs. The passive voice weakens writing.

The first is passive, the second active.

Further examples:

Fred, Sam, and I stood in front of strange trees and giant ferns. A rocky cliff rose behind us. A volcano smoked ahead of us. – Jon Scieszka, Your Mother Was a Neanderthal

vs. Fred, Sam, and I were standing in front of strange trees and giant ferns. A rocky cliff was rising behind us. A volcano was smoking ahead of us. -Adjusted by Anderson to make a point.

Which one sounds better to you? I know which one I like.

On the other hand sometimes you need verbs of being.

Xavier is dying.

Changing it to Xavier dies or died, would very much change the meaning. Use the voice and the verb that give you the message you want to convey to the reader.

Be sure to stop by Sheri J. Kennedy Riverside today to read another excerpt from Scripting the Truth and to laugh at further interview fun.

Weekend Workshop Saturday Edition

Toiling on with Everyday Editing by Jeff Anderson, today I bring you Chapter 5: Simple Sentences. In an effort to finish this book before Nanowrimo starts I need to start covering two chapters per weekend so the chapter summary and the exercise suggestions will be covered in one post.

So Simple Sentences. They need a subject and verb. Did you know that a starting it with a Capitol Letter and finishing with a period does not a sentence make? laughing.

We write in sentences all day every day. I think I do anyway. But Word frequently informs me I am wrong about that and sometime I ignore Word and leave it as a style choice.

Some examples from Anderson:

My hair wakes up stupid. – Tony Johnston, Any Small Goodness

Is that a sentence? (Yep. Subject:hair, verb:wakes)

Another corpse. – Scott Smith, The Ruins

Is this one? (Nope. Subject:corpse, verb: MIA)

Let’s make our own two words sentences.

She writes.

She edits.

She designs.

She publishes.

Sounds good to me. But it’s a subject close to my heart. I think the point of simple sentences is to use the most powerful verbs you can get your hands on. Here are some from my current reading.

The universe loves novelists. – Chris Baty, No Plot? No Problem!

I hope they will not meet at all. – Jane Austen, Pride and Prejudice

It was unlikely that she had drowned accidentally. – Ann Rule, Green River, Running Red

As usual my reading is somewhat disjointed. LOL. Be sure to check in tomorrow, both here for another Chapter from Everyday Editing and at Sheri J. Kennedy Riverside for my next blog stop on my virtual book tour.

Virtual Blog Tour Stop # 3 and the Launch of Scripting the Truth

I am so excited today I can barely type. Woohoo!

Ok now that that is out of the way, let’s talk business.

It has been such a fun book tour so far. Monday I stopped by The Phantom Child, check in at his site if you want to see the first excerpt from Scripting the Truth. Wednesday I visited with Tommia at Tommia’s Tablet. Be sure to check her site if you want the second excerpt.

Today I visit the fabulous Dan Alatorre. Dan is a fellow author (Pongibonsi is his latest) and dedicated to helping to all writers get where they want to go. Check out his site for the funnest interview I did on this tour and get a third excerpt from Scripting the Truth, which by the way, you can now order from Amazon. Woohoo!

I know I said I was done with the squealing, I lied. After all that’s what writers do right? We lie, in writing, really well. Then we ask you to buy it, literally.

Monday Book Review: The Ultimate Book of Impostors

I grabbed this book on a quick perusal of the true crime section in a library that was not my normal branch. I wanted to see what I could get else where. Yes, I know, I was cheating on my library branch. But the truth is, we’ve kind of out grown each other. I had to break the news slowly, but now my branch accepts I am seeing three or four other branches regularly.

The Ultimate Book of Impostors by Ian Graham was entertaining to me. Would everyone find it that way, probably not. I like facts, all kinds of weird facts, little bits, big stories, tales of lying and deception. All in my bailiwick. Impostors was a little dry. And there was less arm chair psychology than I was hoping to find. But for a straight forward reciting of well done research with a little spin in favor of a lovely lady or two, it’s right on the money.

I did take a few notes, mainly of other books I want to read now. LOL.

According to Graham most impostors motivations can be boiled down into four categories: ego, envy, escape or espionage. I suppose if I am prepared to be lenient with the definitions I can agree with him. As the subtitle explains, over 100 true stories of the great phonies and frauds. Most of the stories are two pages or less, so just the facts ma’m.

℘℘℘℘ Four Pages: I liked, I read it rather quickly in just three or four sittings. I enjoyed it. I’m not rushing out to find other works by this author. It was akin to butterscotch pudding. I like it OK. I won’t say no thanks like I might with strawberry but …. I’m not bothering to make it at home, even on a liquid diet. LOL

Don’t forget to pop over to The Phantom Child today and check out my interview and excerpt.

Weekend Workshop preempted for my Virtual Book Tour Schedule

Scripting the Truth Front cover final

I am so excited to finally be putting the dates out there for my Virtual Book Tour. Every other day I will be stopping by a new blog to share a bit about myself and excerpts from Scripting the Truth. Each stop will have a different excerpt from the novel, giving you a taste of the first few chapters.

Today I pack (my words) and get ready for a flight (of fancy) because…..

The tour starts tomorrow (5 Oct) with a first stop in Macedonia.

The Phantom Child

Per TPC: Zoran’s blog is a worship temple for stories. It doesn’t matter if these are stories from the big screen, books, stories captured through a camera’s lense, or original stories he’s trying to write. He believes the fictional adventures are what makes our real life adventures more enjoyable and interesting. And he certainly hopes some of his own stories will eventually reach the general public.

TPC and I share a love of Nano and he has kindly agreed to host my first stop on the birth tour of my 2014 NanoNovel.

On the 7th I will be popping in for a visit with my good friend at Tommia’s Tablet.

Tommia

Tommia is an award winning blogger who shares her stunning photography, poetry, and occasionally more (like me) with almost daily posts and still she wants to give “a big “THANK YOU” to the fellow bloggers for sharing your artistic ways, a joy to read at the start of days!” Did you notice those two lines rhymed? wink wink.

On Friday October 9th, the officially release date for Scripting the Truth, I will be off across the planet again to hang out in sunny Florida with Dan Alatorre.

Dan Alatorre, Author

Dan Alatorre is the author of several bestsellers and the hilarious upcoming novel “Poggibonsi: an italian misadventure.” Check out his other works HERE 

Not only is Dan kindly hosting this momentous stop on my release day but he makes a serious effort to help his fellow writer with his daily blogs which are a great resource of information he has learned or collected so we all can be more successful.

Continuing back across the Unites States on the 11th to stop in with Sheri J. Kennedy…

Riverside

Sheri had published one novel,  SECRET ORDER OF THE OVERWORLD under pen name KENNEDY J. QUINN. She is about to release her second opus, LIKENESS, in mere days.

On the 13th I fly back across the US (good thing these are flights of fancy, I don’t think I have enough miles to cover this) to beautiful North Carolina to hang out with Skye Hegyes, mother, author, blogger… I can relate.

Skye

Per Skye: I am a mother, author, blogger, and creative enthusiast. I read and write paranormal romance and fantasy, and I absolutely love a good love story. If you walk into my home, you’ll instantly find yourself surrounded as kids, dragons, cats, birds, and sharp objects (generally knives and swords) have made their home in my home… As well as the occasional partridge in a pear tree. I’ve recently (within the past six months) started a YouTube channel about books and reading – although I need to get better about updating it – called The Dragon’s Den.

Finally back home on the 15th to spend a little time with FreeValley Publishing.

FreeValley Publishing

Where Stories Run Free… FreeValley Publishing connects readers and writers. We aid independent authors in the journey from Story to Publication and in encouraging book sales the way they’ve always imagined. Their Vision, Their Books. Stories for all!

Weekend Workshop Saturday Edition

Apostrophes. Where do you stick it? LOL. No naughty comments from the peanut gallery. Continuing with Everyday Editing from Jeff Anderson, I bring you possession and contraction. Both done with that little ‘ mark.

-An apostrophe (‘) s added to a singular noun shows possession.

-An apostrophe (‘) after the s in a plural word shows possession.

-Apostrophes also show where letters are removed. Words shortened with an apostrophe are called contractions.

Three short rules. Should be easy right?

But take the word it. You know where I am going with this right?

It’s. Contraction for it it.

It’s. Possession. It owns.

Its’. Multiple its own something.

Super simple yeah.

Some examples from Anderson:

-A great scar in the earth’s crust runs for almost 600 miles along the coast of California. Andrew Langley, Hurricanes, Tsunamis, and Other Natural Disasters

-Locals say if you go up to “Jacob’s Hill,” stop on a bridge, put your car in neutral, and turn everything off, your car will roll across the bridge. – Wesley Treat, Heather Shad, and Rob Riggs, Weird Texas

And finally one that combines everything and provides a fun example of specificity.

-Don’t even get me started about my aunt Rose’s Christmas tree. First of all, it’s aluminum. Second of all, it’s pink. I mean, like the color of Pepto-Bismol, which makes sense, because I get sick to my stomach just looking at it. -Neal Shusterman, The Schwa Was Here

Plain version: I don’t like her Christmas tree at all.

Here’s to pink Christmas trees, coming soon to a holiday near you.

Wednesday Writer’s Cafe – The coolest thing ever

Today was so cool. First thing today I woke up to an email that said this:

Congratulations! Your book “Scripting the Truth” is available for pre-order in the Kindle Store. It is available for customers to pre-order here.

AGHHHHHHHHHHHHHHHHHHHHHHHHH!

After I got done dancing and prancing about like a maniacal idiot, I realized I still have so much work left to do. So then I buckled down and answered a ton of questions for my interviews, I sorted through my novel to pick out excerpts that will move through the book without giving too much away, and contacted my blog stops to nail down some dates.

Whew.

And while I was at it I found somewhere new to board my dog for our upcoming vacation because my previous boarder announced she was overbooked when I tried to set up a drop off time. Makes me ask why the heck she said yes to me 4 months ago if she couldn’t but I digress. Thanks Krista for coming to my rescue.

Nine days. Nine days. My book will be born in nine days. Damn, the last time I was like this was when I was nine months pregnant. At least this birth won’t involve excruciating pain. Right? Right? gulp.

Monday Book Review: One Page Reviews

The SAS Fighting Techniques Handbook – Terry White

oh god. this book. so very, very badly written. I have read other books in a similar vein, in fact I read a lot of books in a similar vein. This one was just bad.

First complaint, badly written. Bad word choice. Bad grammar. Misspellings and the wrong word.

Second complaint, random excerpt boxes that break the flow of the narrative(what little there was), all over the place.

Third complaint, the title reads SAS fighting techniques. The author threw in whatever he liked. If he was talking about sniper rifles, he doesn’t talk about which ones the SAS use. Nope, he throws in the Spetsnaz or Army Rangers or Navy Seals. WTF?

If I wrote a book on cooking and suddenly started talking about how to rotate your tires instead of how long to braise the pork….yeah.

℘ – one page. Could not finish it. By 100 pages in I was skimming for any facts I might use in my spy novel. By 200 pages in I was flipping wildly so I could return the damn thing to the library.

The Duff – Kody Keplinger

I read this after seeing a review that made it sound super entertaining. sigh

um….yeah…It was not very well written, better than the SAS book but that isn’t saying much. It was almost mindless entertainment but done badly so I fell out of it constantly.

I had a hard time believing the characters. They were tele novella dramatists masquerading as teenagers. I don’t recall anyone acting like that or reacting like that in my high school or among the junior high and high school students I worked with for years before I had my own sprocket.

℘℘ – Technically this is a two pager. I did finish it, partly out of stubbornness and partly because I was reading it in bed and if I didn’t I would have had to get up as I had no other books on my kindle in that moment. LOL